Design Requirements WHAT EXISTING DESIGN ASSETS DO YOU HAVE FOR YOUR SITE/BRAND? *
Ex – (vector logo, brand style guidelines, brand voice, pallete, high quality images, video, copy text, blog content, etc)
DO YOU HAVE A PREFERENCE FOR CERTAIN COLORS, FONTS OR STYLES? * WHAT ARE SOME EXAMPLES OF SITES YOU LIKE, OR SITES YOU WOULD LIKE TO REPLICATE? *
Please paste in their URLs.
WHAT ARE YOUR PRIMARY GOALS FOR THIS WEBSITE? *
Ex – (“increase membership”• “attract potential customers” • “get people to call us” • “get people to sign up” • “generate sales”)
Target Audience WHO IS YOUR MAIN DEMOGRAPHIC? DESCRIBE YOUR IDEAL CUSTOMER. WHO ARE YOUR PRIMARY SITE VISITORS? IN OTHER WORDS, WHO WILL FIND YOUR USP MOST VALUABLE OR INTERESTING? *
If you have customer personas developed, please share them with us.
WHAT ARE YOUR PRIMARY PRODUCTS OR SERVICES? WHAT PROBLEM DOES IT SOLVE FOR YOUR IDEAL CUSTOMER? * WHAT WOULD PEOPLE SEARCH FOR ONLINE TO FIND YOU OR YOUR SERVICES? * WHAT DO THEY WANT TO KNOW ABOUT YOUR BUSINESS? * WHAT CALL-TO-ACTIONS SHOULD BE ON THE SITE? IN OTHER WORDS, WHAT ACTIONS SHOULD A VISITOR TAKE ON YOUR WEBSITE? *
Ex – (call, purchase, sign up, donate)
WHAT’S LIKELY TO STOP THEM FROM TAKING THE NEXT STEP IN THE CONVERSION FUNNEL? WHAT CAN YOU DO/OFFER TO HELP USERS DECIDE TO ACT? * Website Requirements Do you currently have a domain name and hosting in place? * HOW MANY PAGES DO YOUR FORESEE IN THE INITIAL DEVELOPMENT? *
Ex – (4-5, home, about us, contact us, our services)
WHAT INTEGRATIONS DO YOU REQUIRE? *
Ex – (email newsletter, ebay, Facebook/social media, donation payment processing)
WHAT TYPE OF SITE FUNCTIONALITY DO YOU REQUIRE? *
Ex – (easy to update, blog, email sign up, membership form, interactive quizzes, locked/member-only content, events, picture galleries, storefront, product catalog, social sharing, ability to add pages later, secure, etc)
WILL YOU WANT TO EDIT PAGES YOURSELF ON THE SITE AFTER LAUNCH? WHO WILL BE RESPONSIBLE FOR PERFORMING THESE UPDATES?
Ex – (update your own content, like the event schedule page)
HOW WILL YOU USE THE WEBSITE AFTER IT IS LAUNCHED? WHAT KIND OF CONTENT TYPES WILL YOU BE USING? *
Ex – (“add articles” • “create landing pages for marketing campaigns” • “videos” • “formatted recipe cards” )
HOW DO YOU PLAN TO MARKET YOUR WEBSITE AFTER IT IS LAUNCHED?
Ex – (email, social media, paid advertising channels, physically/locally, other [be specific])
PLEASE PROVIDE ANY OTHER FEEDBACK OR COMMENTS THAT’LL HELP US UNDERSTAND YOUR PROJECT NEEDS. * Previous